Multilingual SEO
I am writing about a few multi-language SEO techniques I learned while optimizing blogs in our blogging platform, Hyvor Blogs, for SEO. I hope this will help you help you optimize your multi-language website, and also understand what Hyvor Blogs does internally for you.
Search engine crawlers are computers that read HTML files to understand their content. So, our job is to make sure to use the correct HTML tags to help them understand. So, most of the optimizations are going to be technical.
Note that if you are using Hyvor Blogs, all of these technical optimizations are in-built. You have nothing to worry. See our language documentation on how to set up multiple langauges on your blog.
Choosing the best site structure for multi-language SEO
If you haven’t already created your multi-language site, there are 3 main structures that you can choose from:
Domain:
example.frSubdomain:
fr.example.comSub-directory:
example.com/fr
Using domains is expensive and hard to manage. In most cases, you can choose between subdomains or sub-directories. The best comparison I found is from Google’s SEO documentation:
