If you're looking for Klaviyo alternatives, you’re likely searching for something simpler, more affordable, more privacy-friendly, or less ecommerce-heavy. While Klaviyo is a powerful platform for large online stores with advanced behavioral tracking and predictive analytics, many creators, bloggers, SaaS teams, and small businesses find it too complex, too expensive, and too invasive for their needs. Klaviyo is designed around deep customer profiling, aggressive tracking, and ecommerce automation. But not everyone needs that level of sophistication. Here are the best Klaviyo alternatives
1. Hyvor Post
Hyvor Post is an open-source, privacy-first writing and newsletter platform built for creators, bloggers, publications, and small teams. Unlike Klaviyo, which focuses heavily on ecommerce tracking, customer data profiling, and complex automation, Hyvor Post is intentionally simple, transparent, and writing-first. We provide a clean, distraction-free environment to write, publish, and send emails without trackers, surveillance-based analytics, or bloated marketing features.
Hyvor Post uses Hyvor Relay, our own open-source first-party email delivery infrastructure, which ensures excellent deliverability without relying on shared sender pools. Pricing is based on email volume, not subscriber count, making it one of the most cost-effective Klaviyo alternatives for content-led email marketing.
The Story Behind Hyvor Post
At HYVOR, we tested many newsletter and email platforms for internal updates and content distribution. While most tools technically worked, we faced several recurring problems:
Most of the newlsetter platforms track their users behaviour without their explicit consent which is a huge red flag for us, our policies, and what we believe in.
The newsletter platforms we tried were bloated with lots of features we didn’t need. Thus, we were paying for features that we did not even use. That’s a waste.
Deliverability suffered due to shared sending infrastructure
Pricing is too high and it goes even higher as the usage increases or list grows.
We realized thousands of creators felt the same frustration. So we built Hyvor Post, a simple, privacy-first email and newsletter platform, powered by Hyvor Relay, offering reliability without unnecessary complexity.
Today, Hyvor Post is one of the best Klaviyo alternatives for anyone who values privacy, predictable pricing, and a focused writing experience.
Key Features
Privacy by Design – No open tracking, click tracking, or behavioral profiling
First-Party Email Delivery – Powered by Hyvor Relay for high inbox placement
All-in-One Writing & Emailing – Write, publish, and email from one editor
Simple Interface – Clean dashboard without marketing clutter
Custom Sending Domains – Brand your emails without extra costs
Multiple Subscriber Lists – Easily manage different audiences
Team Collaboration – Invite teammates to manage content and subscribers
API & Webhooks – Developer-friendly integrations
Migration Support – Smooth migration from Klaviyo or other platforms
Affordable Pricing – Pay for emails sent, not subscribers. In Hyvor Post, it is priced per the number of emails sent, not the number of subscribers. That is, it is one of the cheapest, most affordable solutions available in the market. For example, 100,000 emails per month will cost around 35€/month. As we use our own email delivery service, we give our customers the lowest price in the market as we do not have a third party to pay anymore.
Pros
Truly privacy-focused and GDPR-friendly
Open-source platform
Ultra-clean writing experience
Reliable first-party deliverability
Predictable, transparent pricing
Lightweight and fast UI
Excellent customer support
Ideal for creators, writers, and small teams
Cons
Not built for complex ecommerce automation
No predictive analytics (by design)
Pricing (Email Volume–Based)
Plan | Price |
|---|---|
25k emails/month | €10 |
100k emails/month | €35 |
300k emails/month | €90 |
1M emails/month | €225 |
1M+ emails/month | Custom prices |
Here is a pricing comparison between Hyvor Post and other Klaviy alternatives for your reference.
2. Brevo (Sendinblue)
Brevo is a multichannel marketing platform launched in 2012 offering email, SMS, WhatsApp, CRM, and automation. It’s a more affordable and flexible alternative to Klaviyo for businesses that want omnichannel communication without ecommerce-heavy dependence.
Key Features
Automation Workflows - Create complex, multi-step email sequences with conditional logic
SMS Marketing & WhatsApp marketing - Send text messages alongside email campaigns
Live Chat & Chatbots - Engage website visitors in real-time
Built-in CRM - Manage customer relationships and sales pipelines
Transactional Emails - Send automated emails triggered by user actions
Landing Page Builder - Create high-converting landing pages
Segmentation - Target specific audience segments with precision
A/B Testing - Optimize campaigns with split testing capabilities
Pros
Strong multichannel capabilities
More affordable than Klaviyo
CRM included
Good automation builder
Cons
Interface can feel enterprise-heavy
Many features unnecessary for newsletters
Advanced tools locked behind higher plans
Pricing (10k emails/month)
For the ease of comparing prices, we have used the price for 10k emails per month.
Free: Limited email sending
Starter: 10k emails per month for €14.00/month
Business: 10k emails per month for €29.00/month
Professional: 150k emails per month for €499.00/month
Enterprise: Custom price
3. MailerLite
MailerLite is a lightweight email marketing platform founded in 2010. It’s much simpler than Klaviyo and works well for newsletters, landing pages, and basic automation.
Key Features
Drag-and-Drop Editor - Email builder with rich customization options
Automation Workflows - Visual automation builder for creating subscriber journeys
Landing Page Creator - Build conversion-focused landing pages with ease
Pop-up and Form Builder - Create embedded forms and exit-intent pop-ups
Segmentation - Target subscribers based on behavior, preferences, and demographics
A/B Testing - Test subject lines, content, and send times to optimize performance
Detailed Analytics - Track opens, clicks, unsubscribes, and campaign ROI
Transactional emails
Integrations with WordPress, Shopify, Zapier
Pros
Clean and easy-to-use interface
Great for beginners
Affordable for small lists
Good landing page builder
Cons
Limited advanced automation
Not ideal for ecommerce-heavy workflows
The template library is smaller than that of competitors
Might be broader than needed for minimal writers
The feature set may be too broad if you only need writing + email
Pricing
With Mailerlite, you get a trial and the following pricing plans.
Free - Up to 500 subscribers with basic limits
Growing Business - €14/month for 1000 subscribers and onwards
Advanced - €28/month for 1000 subscribers and onwards
Enterprise - Custom pricing
4. GetResponse
GetResponse founded on 1988 is a full-featured marketing automation suite offering email campaigns, funnels, webinars, and ecommerce tools. It’s more versatile than Klaviyo but also more complex.
Key Features
Marketing Automation - Visual workflow builder with advanced triggers and actions
Landing Pages - Drag-and-drop landing page creator with conversion optimization
Webinar Platform - Built-in webinar hosting and marketing tools
E-commerce Integration - Online store builder and abandoned cart recovery
Segmentation - Sophisticated list segmentation and targeting options
A/B Testing - Comprehensive split testing for emails and landing pages
Analytics - Detailed reporting and conversion tracking
Consent Management - Advanced opt-in and preference management systems
Data Encryption - Strong encryption for data at rest and in transit
Pros
All-in-one marketing platform
Built-in webinar functionality
Strong automation features
Cons
Steeper learning curve
Higher pricing
Overkill for simple newsletters
Pricing (1,000 subscribers)
GetResponse offers 4 main pricing plans for its customers, as outlined below. These prices are for the minimum subscriber list size, which is 1000. As the list grows, the given prices increase.
Starter plan - €13.12/month
Marketer plan - €44.28/month
Creator plan - €50.84/month
Enterprise plan - custom pricing
5. Campaign Monitor
Campaign Monitor is known for beautiful email templates and strong compliance, making it ideal for brands and organizations that value polished campaigns and privacy.
Key Features
Drag-and-Drop Email Builder - Easily create beautiful, responsive emails without coding.
List Management - Create and manage multiple lists with segmentation based on user data or behavior.
Signup Forms - Embed or host customizable forms to grow your list.
Integrations with CRMs and eCommerce platforms - Shopify, Salesforce, WordPress, WooCommerce, Zapier, etc.
GDPR Compliance - GDPR, CCPA, and other privacy law compliance
Secure Infrastructure - Enterprise-grade security with regular audits
Data Minimization - Collects only necessary subscriber data
Consent Tracking - Detailed tracking and management of subscriber consent
Data Rights Management - Tools for handling data subject requests
Privacy-Friendly Tracking - Analytics that respect subscriber privacy
Pros
Strong focus on privacy and compliance
Excellent design tools
Reliable deliverability
Cons
Higher pricing compared to some privacy-focused alternatives
Limited free plan options
Some advanced privacy features require enterprise plans
Customer support for privacy issues can be slow
Pricing (500 contacts)
These prices are for CampaignMonitor’s minimum limit of contacts which is 500. Price increases as the email contact list grows.
Lite - €11/month
Essential - €27/month
Premier - €147/month
Enterprise - Custom pricing
6. Omnisend
Omnisend is a Klaviyo-style alternative built specifically for ecommerce businesses. It was founded in 2014 and was rebranded to Omnisend on 2017. It’s best suited for Shopify and WooCommerce stores that rely on automated sales workflows.
Key Features
Segmentation - Shopping behavior-based segments, engagement-based segments, intuitive segment builder
SMS - SMS in automation and campaigns
Popups & Forms - Landing pages, pop-up forms as convenient
E-commerce - Specialized features for online stores
GDPR Compliance Tools - Explicit consent collection and lawful data processing capabilities
Privacy-Safe Personalization - Advanced personalization without compromising privacy
Secure Customer Data - Enhanced security for sensitive e-commerce data
Consent Management - Sophisticated preference centers and opt-in management
Data Protection Analytics - Privacy-friendly customer behavior tracking
Cross-Channel Privacy - Consistent privacy protection across email, SMS, and other channels
Pros
Strong ecommerce automation
Excellent Shopify integration
Clean workflow builder
Cons
Not suitable for creators or writers
SMS costs add up
Ecommerce-only focus
Pricing (250 contacts)
With Omnisend, you get three pricing plans as follows for 250 email contacts. Prices go up when the list grows.
Standard - from €16/month
Pro - from €59/month
Custom pricing
7. Moosend
Moosend is a budget-friendly email marketing platform with solid automation and ecommerce capabilities.
Key Features
Automation Workflows - Create email sequences with conditional logic and triggers
Drag and drop editor - For email building
E-commerce Tracking - Monitor customer behavior and create product recommendation campaigns
Real-time Personalization - Dynamic content based on subscriber preferences and behavior
Landing Page Builder - Design and publish conversion-optimized landing pages
Subscription Forms and Pop-ups - Multiple form types with advanced targeting options
Detailed Analytics - Comprehensive reporting on campaign performance and subscriber engagement
GDPR Compliance - Built-in tools for European data protection compliance
API Access - Robust API for custom integrations and data synchronization
Pros
Affordable pricing
User-friendly automation builder
Fast, clean interface
Cons
Ecommerce-focused
Not designed for publications or writers
Smaller ecosystem
Pricing
With Moosend, you get a 30-day free trial and the following pricing plans.
Pro: €9/month based on subscriber count of 500
€16/month for 1000 subscribers
€24/month for 2000 subscribers, and so on
Moosend+: Custom pricing
Enterprise: Custom pricing
Conclusion
Klaviyo might not the right choice for everyone. Its pricing model, complexity, and heavy tracking make it unsuitable for many creators, writers, SaaS teams, and privacy-conscious businesses. If you want a privacy-first, writing-focused, affordable alternative, Hyvor Post stands out as the best Klaviyo alternative out there. For broader marketing needs, tools like Brevo, MailerLite, GetResponse, Campaign Monitor, Omnisend, and Moosend provide excellent options depending on your goals. You can also check out other tools like Beehiiv, Flodesk, ActiveCampaign, Buttondown, Drip, Aweber, ConstantContact, and Kit. Choose the platform that matches how you actually send emails not one that forces unnecessary complexity.
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