Seeking Omnisend alternatives for your email and SMS marketing needs? Here are five solid options: tested, compared, and broken down so you can make an informed choice.
1. Hyvor Post
Hyvor Post is an open-source privacy-first newsletter platform built for creators and businesses who refuse to spy on their readers. Launched in 2025 by HYVOR, a bootstrapped French company founded in 2020. It takes a radically different approach to email marketing: zero tracking, period. No open rates, no click tracking, no device fingerprinting, no geolocation.
The platform is intentionally focused. You get newsletters, subscriber management, and clean email delivery, nothing more, nothing less. If you're tired of navigating bloated marketing suites just to send a newsletter, Hyvor Post cuts through the noise. It's simple, ethical, and respectful of both you and your readers.
The story behind Hyvor Post
At HYVOR, we used many newsletter platforms for our internal communication and content updates. While these tools worked, we struggled with several issues:
Most platforms track user activity without explicit consent. We are a privacy-focused company, and we say no to user tracking.
Many tools were bloated with marketing features we didn’t actually need. So, basically, we were paying for features that we did not even use. That’s a loss.
Deliverability was unpredictable, especially when relying on shared senders. This is an issue when it comes to the success of email marketing campaigns.
Pricing is scaled aggressively based on subscriber count rather than actual email volume.
We learned that thousands of creators felt the same way. So we built Hyvor Post, a simple, privacy-first email marketing newsletter tool that delivers reliability without complexity, powered by Hyvor Relay, our first-party delivery service that ensures consistently high deliverability.
Key Features
Privacy by Design – No open/click tracking or behavioral tracking. First-party delivery through Hyvor Relay (open-source) ensures top-tier privacy and deliverability.
All-in-one Writing & Emailing – Publish posts and send emails from one place with a unified writing experience
Simple Interface – Clean, intuitive dashboard without marketing clutter.
Custom Sending Domains – Brand your emails with your domain. No additional charges.
First-Party Delivery Infrastructure – Far fewer spam issues compared to shared delivery services.
Multiple Subscriber Lists – Create segmented lists for different audiences.
Team Collaboration – Add your team to manage content and subscribers.
API & Webhooks – Developer-friendly integrations.
Migration Support – Hyvor Post team provides a smooth migration from Drip or any other platform. No hassle!
Affordable Pricing – It provides affordable pricing for sending emails. In Hyvor Post, it is priced per the number of emails sent, not the number of subscribers. That is, it is one of the cheapest, most affordable solutions available in the market. For example, 100,000 emails per month will cost around 35€/month. Hyvor Relay, our own first-party email delivery infrastructure, made it possible for us to provide the cheapest pricing plans for all the customers out there.
Pros
Completely tracking-free. Your readers' privacy stays intact. (GDPR-friendly)
Clean, minimal interface
Affordable pricing that scales with usage, not list size
First-party email delivery via Hyvor Relay keeps data away from third parties
Hands-on migration support from the Hyvor team
Open-source and transparent
Cons
Narrower focus than large marketing suites (built for simply email sending, not complex marketing automation)
Pricing
Hyvor Post pricing is based on email volume per month as follows.
Plan | Price |
|---|---|
25k emails per month | €10/month |
100k emails per month | €35/month |
300k emails per month | €90/month |
1M emails per month | €225/month |
1M+ emails per month | Custom pricing |
Here is a simple pricing comparison between Hyvor Post and other platforms.
Hyvor Post is the ideal Omnisend alternative for privacy-conscious creators and businesses who want a simple, ethical way to send newsletters without tracking their readers. It's affordable, focused, and refreshingly straightforward, but not suited for teams that need analytics, SMS marketing, or complex automation workflows.
2. Brevo
Brevo (formerly Sendinblue) launched in 2012 and has grown into a broad marketing platform covering email, SMS, WhatsApp, CRM, and transactional emails. It's designed for small and mid-sized businesses that want multiple channels under one roof. Unlike Omnisend's e-commerce focus, Brevo casts a wider net—email newsletters are just one slice of what they offer.
Key Features
Automation Workflows - Create complex, multi-step email sequences with conditional logic
SMS Marketing & WhatsApp marketing - Send text messages alongside email campaigns
Live Chat & Chatbots - Engage website visitors in real-time
Built-in CRM - Manage customer relationships and sales pipelines
Transactional Emails - Send automated emails triggered by user actions
Landing Page Builder - Create high-converting landing pages
Segmentation - Target specific audience segments with precision
A/B Testing - Optimize campaigns with split testing capabilities
Pros
Email, SMS, and WhatsApp in a single platform
Generous free tier to test things out
Supports both marketing and transactional emails
Simple automation workflows for non-technical users
Competitive pricing for growing teams
Cons
UI feels cluttered due to the massive feature set
Automation and segmentation lack depth for e-commerce-specific needs
SMS and WhatsApp require separate prepaid credits
A jack-of-all-trades approach means no area is deeply optimized
Pricing
For the ease of comparing prices, we have used the price for 10k emails per month.
Free: Limited email sending (300 emails/day, basic automation)
Starter: 10k emails per month for €14.00/month
Business: 10k emails per month for €29.00/month
Professional: 150k emails per month for €499.00/month
Enterprise: Custom price
Brevo is a solid Omnisend alternative if you want email + SMS + CRM in one affordable tool, especially for SMBs that don’t need deep e-commerce-specific automations.
3. Klaviyo
Klaviyo was founded in 2012 in Boston and built its reputation as the go-to platform for data-driven e-commerce brands. It integrates deeply with Shopify, WooCommerce, and Magento, offering sophisticated segmentation, behavioral automations, and multichannel campaigns. For online stores that want to squeeze every insight from customer data, Klaviyo is a heavy hitter—though newsletters are just a fraction of its sprawling feature set.
Key Features
Advanced Automation Flows – Trigger emails and SMS based on purchases, browsing behavior, and lifecycle events
Deep Ecommerce Integrations – Native integrations with Shopify, WooCommerce, Magento, and more
Email & SMS Marketing – Run cross-channel campaigns from a single dashboard
Customer Segmentation – Highly granular segments using real-time data
Personalization – Dynamic content based on user behavior and attributes
Analytics & Attribution – Revenue tracking, conversion metrics, and performance insights
Pre-built Flows – Abandoned cart, post-purchase, win-back, and onboarding automations
Template Library – Professionally designed email templates
Pros
Best-in-class e-commerce integrations
Powerful automation and granular segmentation
Unified email and SMS in the same workflows
Deep analytics and customer profiles
Huge ecosystem of native integrations
Cons
Pricing escalates quickly as your list grows
Steep learning curve for beginners
Profile-based billing means paying for contacts you rarely email
SMS credits get expensive at volume
Advanced features are locked behind higher tiers
Pricing
Klaviyo’s pricing varies over different services they offer. The following prices are only for email marketing services. Pricing goes up as your profiles/subscriber count grows.
Free – $0/month (up to 250 profiles, 500 emails)
Email – from ~$45/month
Email + SMS – from ~$60/month
Add-ons – Reviews, advanced analytics, and data platform tools at an extra cost, like an additional $100/month
Klaviyo is a good choice for data-driven e-commerce brands that need powerful automation, segmentation, and multichannel communication. However, its profile-based pricing and complexity may make it less appealing for smaller businesses or those with limited budgets who want simpler or more affordable Omnisend alternatives.
4. ActiveCampaign
ActiveCampaign has been in the game since 2003, is headquartered in Chicago, and serves over 180,000 customers worldwide. It positions itself as a customer experience automation platform—covering email marketing, complex automations, CRM, and attribution reporting. For teams with intricate workflows and multi-step customer journeys, it's a powerful engine. But if you're after straightforward newsletter sending, you'll find yourself surrounded by features you don't need.
Key Features
Visual Automation Builder - Create complex, branching automation workflows with drag-and-drop simplicity
Integrated CRM - Full sales pipeline management with contact scoring and deal tracking
Behavioral Tracking - Monitor website visits, email engagement, and purchase history
Dynamic Content - Personalize emails based on subscriber data and behavior
Machine Learning - AI-powered send time optimization and predictive sending
Segmentation - Create highly targeted audience segments based on multiple criteria
Split Testing - Test multiple variations of campaigns to optimize performance
Attribution Reporting - Track ROI and conversion paths across channels
Pros
Sophisticated automation and behavior-based workflows
Strong integrations with Shopify, WooCommerce, and other platforms
Built-in CRM capabilities on most plans
Cross-channel options (email, SMS, WhatsApp) via add-ons
Detailed attribution and campaign reporting
Cons
Pricing climbs fast as contacts increase
Advanced features are gated behind expensive tiers
SMS and enhanced CRM cost extra
Complexity can overwhelm users who want simplicity
Pricing
The following prices of Activecampaign is extracted from their basic plan which is 1,000 contacts per month.
Starter – starting from €15/month
Plus – starting from €49/month (CRM, landing pages, advanced automation)
Professional – starting from €79/month (predictive sending, split automations)
Enterprise – starting from €145/month (custom reporting, SSO, dedicated support)
Note: ActiveCampaign bill you annually for any of the paid plan you choose to go with.
ActiveCampaign excels in automation depth, analytics, and integrated CRM capabilities, making it a strong Omnisend alternative for businesses that want powerful workflows and multi-channel marketing. However, its pricing scales with your list size, advanced features are often gated in higher plans, and add-ons (e.g., SMS or enhanced CRM) can add complexity and cost.
5. MailerLite
MailerLite launched in 2005 out of Lithuania and has become a favorite among budget-conscious creators and small teams. It bundles email marketing, automation, landing pages, and a simple website builder into one beginner-friendly package. While it doesn't compete on automation depth or e-commerce sophistication, it delivers solid value for straightforward email campaigns.
Key Features
Drag-and-Drop Editor - Email builder with rich customization options
Automation Workflows - Visual automation builder for creating subscriber journeys
Landing Page Creator - Build conversion-focused landing pages with ease
Pop-up and Form Builder - Create embedded forms and exit-intent pop-ups
Segmentation - Target subscribers based on behavior, preferences, and demographics
A/B Testing - Test subject lines, content, and send times to optimize performance
Detailed Analytics - Track opens, clicks, unsubscribes, and campaign ROI
Transactional emails
Pros
Generous free plan with core features included
Intuitive drag-and-drop editor
Built-in landing page and website builder
A/B testing and basic automation on paid plans
Integrates with Shopify, WooCommerce, and Zapier
Cons
Free plan caps at 500 subscribers, easy to outgrow
Automation is basic compared to advanced platforms
No native SMS support
Reporting and analytics are limited
Live chat support is only available on higher tiers
Pricing
With Mailerlite, you get a trial and the following pricing plans.
Free: Up to 500 subscribers with basic limits
Growing Business: €14/month for 1000 subscribers and onwards
Advanced: €28/month for 1000 subscribers and onwards
Enterprise: Custom pricing
MailerLite is a user-friendly and affordable email marketing tool, ideal for small businesses, creators, and teams that want easy newsletter creation, landing pages, and basic automations. It’s less powerful than deep e-commerce automation platforms but offers excellent value for email-centric workflows.
Conclusion
Each of these Omnisend alternatives serves a different need. Klaviyo and ActiveCampaign are powerhouses for data-driven e-commerce and complex automation, but they come with steep learning curves and escalating costs. Brevo offers multichannel convenience for SMBs willing to navigate a crowded interface. MailerLite keeps things affordable and beginner-friendly, though it lacks depth.
Then there's Hyvor Post. If you're a creator, blogger, or business that simply wants to send great newsletters without tracking your readers or drowning in features you'll never use, it's the cleanest choice on this list. Privacy-first, affordable, and refreshingly focused. It does one thing and does it well.
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